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Blockbuster Video

Tuesday, March 22, 2011

7-Eleven Convenience Store Prepares to Settle in at Blockbuster Site

Shop to be housed in the building of previous Blockbuster Video tenant

The logo is a familiar one, and the name has become inseparable from its convenience store concept: those pop-in markets with a little bit of everything you either forgot to pick up at the supermarket or wanted or needed on a whim or emergent situation. It's 7-Eleven, the store for which many "thank heaven," according to its advertising jingle. Now, a third 7-Eleven has come to Middletown, in the shopping center on the corner of Route 35 south and New Monmouth Road; and, it's just about set to open for business. As the third of its kind to bow in the township, its two other Middletown sister stores are on Route 35 north and Tindall Road and Main Street in the North Middletown section (opening within the last five months). Zoned for …

Wednesday, March 9, 2011

Blockbusted: The History of a Video Rental Giant Gone Small to Nill

The rise and fall of a major player in the home entertainment industry

The harshly redacted sign facing Route 35 barely conceals the fact that Blockbuster Video once anchored the small Middletown strip mall near New Monmouth Road. Outside, the logo is blacked out on the wall of the storefront. Inside, the gutted shop is being split, and the section to the right is in preparation to become a 7-11 convenience store. The home entertainment industry, specifically the video rentals market, has seen drastic changes in only a handful of years, first with the NetFlix DVDs-by-mail business model, followed by RedBox’s vendor machines. RedBox, a subsidiary of CoinStar which brought coin-sorting machines to grocery stores across the country, initially posed a major challenge to NetFlix by combining the convenience of a …

Jessica

12:36 am on Wednesday, March 9, 2011

I actually worked in the Middletown Blockbuster. It was a great job, especially for being a student. The store was always busy with local customers. Max Weinburg from Bruce Springsteen and the E Street Band would rent there often. I didn't work there very long since the store closed probably only a few months after I got the job. I was pretty mad that the Middletown location was closed down, and …   more ›

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