Middletown Library Tests Mobile Market With App Campaign
The Middletown Township Public Library found the most effective way of advertising their library app was through Facebook and Google Ads costing them $0.001 per view.
The Middletown Township Public Library App has been available for the more than two months but getting the word out about it has not been an easy task. Through a grant with Library LinkOut NJ, the Middletown Township Public Library looked to go viral with their own app, available in iTunes and on the Android Market, which allows library goers to access the latest books, movies, and music, and even put holds on desired materials all from the convenience of a mobile device. Principal Librarian of Borrower Services Kevin Unrath took to the web, the Middletown train station and library advising the new app using three different methods. With each method, Unrath established an authentic web address for each campaign to track the …
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